Extracting useful and actionable business value from big data is no longer a matter of choice but a business imperative. Yet many organizations fail to harness the potential of data, placing them at a competitive disadvantage relative to firms capable in data analytics.
This program is designed to help individuals strengthen their analytic capabilities to harness the potential of “big data”. Participants will learn that big data is not just about quantity, but also about variety and velocity with which data is generated by company’s interactions with customers, suppliers, and other business partners. Participants will gain exposure to big data applications in a variety of domains such as marketing, financial services, retail, human resources, advertising, insurance, and health care.
During the program, you will expand your understanding around the promise of data analytics so you can advise your teams, divisions and organization on how they might make better use of data, while also building skills for implementation.