Social media has transformed the way companies interact with their customers to manage their brand. The proliferation of social media channels and the increasing power of the connected customer require a strategy to successfully orchestrate the explosion of new digital tools.
This program focuses on how marketers might more effectively reach digitally savvy audiences, build deeper customer relationships, and experiment in new markets and with new business models. It will combine digital marketing and analytic techniques to consider dynamic pricing, online distribution, and social media and digital communication.
During the program, you will expand your ability to think strategically about digital marketing and analytics as a way to gather information and manage a brand.