Extracting useful and actionable business value from big data is no longer a matter of choice but a business imperative. Yet many organizations fail to harness the potential of data, placing them at a competitive disadvantage relative to firms capable in data analytics. This seminar is designed to strengthen analytic capabilities and harness the potential of “big data”. Participants will learn about the emerging Big Data technology ecosystem that can help companies manage data generated in ever-increasing volume, variety and velocity by firms’ interactions with customers, suppliers, and other business partners. Participants gain exposure to big data applications in a variety of domains and markets and expand understanding of data analytics potential to inform and support strategy and drive operational success.