Developing effective digital marketing strategies to support long-term marketing objectives requires a proven framework and integrated analytical tools. In addition to the framework and tools, this seminar explores marketing environments in the digital era and how to develop digital marketing strategies applied to branding, targeting, positioning, and the marketing mix. An overview of theoretical and conceptual material is blended, through discussion, with attendee’s perspectives and goals. Challenging case studies demonstrate the successful application of digital strategies, frameworks and tools to enhance business outcomes. Attendees gain the ability to develop digital marketing strategies that align with organizations’ overall marketing strategies and leverage social media and other digital marketing tools to build brands and engage customers.